One of the many handy tools built into analytics is called Goals, and it’s exactly that. You can setup trigger points within the predefined funnel you setup. The trigger points will fire a conversion in the goals.
This could be when:
- Someone places an order
- Creates an account
- Views a product page
- Sends you a Email
- Etc etc etc
The nice thing about this is, you are not 100% limited to just a few options. You are free to create any type of goal with the options you have. You just will have to start to think outside the box, and try different things.
Step 1: Setup Goals
On the Main sidebar Menu, under Conversions you will find Goals.
Lets setup a Goal for every time someone contacts me about having a website built out. This would be extremely helpful to know when testing different social media traffic. If tumblr‘s traffic is generating 10x the amount of traffic than twitter. Then I’m going to want to spend more time working with that audience.
This of course doesn’t mean twitter’s traffic is useless. It means we need to optimize our page to engage with their users. The idea is always to remove the variables, questions and maybes. You’ll want to make adjustments based on the data you have collected. Such as the above example, this is just one of 1,000’s of ways to collect and analyze the data with this software.
Create a new Goal
Step 2: Configuration
Goal Setup: (*) Template
Engagement: Sign up ( When users join a group, Sign up, Subscribe )
As that is what we are trying to do, set a conversion point for anytime someone signs up on our list. They are wanting to learn more information on the process/cost of buying a website.
Goal name: Name you will see in the goal reports.
Because we redirect our users to a “thank you” page after they submit their contact information, we can use the Destination type.
None of the other types really apply to what we are trying to do. Most WordPress “contact/email us” plugins will have a url redirection option. Contact Form 7 is a great free one, that i have personally used on many projects in the past. We will be using Divi 2.0 in this example to redirect the customer after contacting us.
Goal Details – Destination: Enter the URL of the thank you page address here.
If you are selling leads, you could set a dollar value on each goal conversion.
Being we are just collecting leads for ourselves to follow up on, we will leave that off.
Now we can start collecting, and viewing the data.
Step 3: Contact Form Redirect
As you can see, in Divi’s contact form options.
It gives you the option to redirect the user after they submit their information into the contact form.
A Simple/Basic Thank you page will work, though a logo/icon might make this page a little nicer looking. Anytime someone visits this page, it will fire a conversion. So make sure the thank you page isn’t used for projects, and just for what you are tracking.